Syllabus
1 Year Diploma in Journalism & Mass Communication (Add-On Course)

Semester I (400 marks)

Paper - I (100 marks)

(Mass Communication): 50 Marks (15-20 classes)

Communication - Definition and function - elements - different types - different levels of communication - Comm, Network-Barriers of communications Traditional Media

(Students must attend Seminars, workshops and cultural programmes and have to submit 5 Reports of the events attended within the duration of Semester I) 5x10 = 50 Marks

Paper - II (100 marks)

(Public Relations) 50 marks (15-20 classes)

Definitions - Objectives Publics in PR Tools of a PRO Role of PR professionals- Qualities to be a good PRO Press Conference and press release

(Advertising) 50 marks (15-20 classes)

Definitions - Different Types Advertising Agencies - structure - Functions Advertisement Copy - Elements - Types - Preparing Ad Copy for print media

Paper - III (Reporting) 100 marks (20-25 classes)

What is news - Elements of news - News value Structures of news Departments - Chief Reporter - Reporter - Correspondent - Special correspondent - district and rural correspondent Basic style of news writing - Accident - human interest - sports Reporting Duties & responsibilities of a reporter News Agencies & Media Organisations (like DAVP, RNI etc)

Paper - IV 100 marks (10 classes)

(Computer) : 25 marks Basic knowledge in Computer - MS Word - PowerPoint - Internet Surfing (GK & Current Affairs) 50 marks (15-20 classes) (Film Review) 25 marks (5-10 classes)

Total 120 classes In Semester I

Semester II (400 marks)

Paper - V 100 marks

(Radio) 50 marks (15-20 classes)

Radio as a mass Medium - Special Feature - Evolution& Future Modes of Broadcast Techniques - SW, AM, FM Role of Radio Reporter - Qualities Radio News - Specialities - Preparation Format of Radio Programme Contemporary Radio Programmes

(Television) 50 marks (15-20 classes)

TV as a mass medium - Its Characteristics - Social Impact. TV News - Specialities - Production - News Room - News Capsule Presentation & Anchoring - Anchoring Script Basic shots & cuts

Paper - VI 100 marks

(Advertising & Marketing) 50 marks (15-20 classes)

Advertising budget - Importance - Method - Plan Advertising Campaign—USP—Brand Image. Preparing Advt. Copy for Electronic Media Story board Marketing Strategies & Research

(Public Relations) 50 marks (15-20 classes)

Community Relations - Social Responsibility Employee Relations Media Relations Consumer Relations Financial Public Relations Crisis Management

Paper - VII 100 marks

(Media Management) 50 marks (15-20 classes)

Ownership patterns of newspaper in India - Circulation and Advertising - Audit Bureau of Circulation - Readership Survey Management of electronic media - Sources of Revenue of Electronic Media Audience Measurement DTH - TRP and Television Audience Measurement.

(Photography, photo journalism & Practical) 50 marks (25-30 classes)

Basics of camera and shots. Still photo editing with Adobe Photoshop Outing for still photo shoot (Compulsory for all students) Voice Testing using Sound Forge How to face Camera - PTC, Demonstrtion Video Editing with Pinnacle Studio Preparation of Documentary film (in Group/individual) (10 minutes each)

Paper - VIII 100 marks

(Editing) 50 marks (15-20 classes)

Editing - Definitions - Principles - Purpose - Importance Processing Copy - using editing marks - rewriting lead or intro - developing stories. Page Planning and page making in quark express.

(Reporting) 50 marks (15-20 classes)

Interview - types, techniques & preparation - writing interview based stories - framing questionnaires. Interpretative Reporting - style, techniques - evolution Investigative Reporting - style, techniques - evolution

Total 150-170 classes In Semester II

10 Special classes on Personality Development & Grooming